Kebanyakan bisnis online bermimpi memiliki sebuah website toko online yang sangat populer. Ini baik untuk merek Anda dan akhirnya berfungsi untuk mendorong gelombang yang meningkatkan pengunjung website toko online lalu akan berdampak meningkatnya pelanggan potensial Anda.
Namun, bermimpi tentang hal itu tidak akan membuat Anda di sana – mengambil tindakan adalah kuncinya.
Berlawanan dengan kepercayaan banyak orang, tampaknya bukanlah suatu rahasia besar untuk meningkatkan pengunjung website toko online Anda. Ini semua hanya membutuhkan kerja keras, upaya yang konsisten selama jangka panjang, dan memahami dasar-dasar dasar pemasaran.
Banyak cara untuk meningkatkan pengunjung website toko online Anda, tetapi jika Anda sedang mencari ide, berikut adalah ceklis sukses meningkatkan pengunjung website toko online.
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Konten adalah Raja
- Tulis judul yang menarik.
- Tulis konten yang bagus – berikan nama website toko online atau blog Anda dengan nama yang berkesan informatif, berguna, lucu, menghibur ataupun menginspirasi.
- Tulis artikel panjang – perluas konten, penuhi isi artikel Anda dan ciptakan konten yang sangat bermanfaat.
- Jika hendak menuliskan artikel singkat, Anda dapat membuatnya menarik, contoh seperti di: Seth Godin.
- Tulis sesering mungkin – makin banyak konten yang Anda tulis, makin baik.
- Buat jadwal rilis konten baru – sehingga pembaca dapat mengetahui kapan mereka akan mendapatkan konten baru.
- Tulis artikel yang menyerupai ceklis, orang suka dengan ceklis dan umumnya mendapatkan lebih banyak pengunjung.
- Tulis perihal terkini.
- Tulis mengenai trending topics di Twitter dan di Google Trends, tentunya yang berhubungan dengan industri Anda.
- Telusuri komunitas pada pasar niche Anda untuk mengetahui topik yang sedang hangat dibicarakan dan tulis perihal tadi dalam artikel Anda.
- Tanya kepada para pembaca Anda apa yang mereka harapkan di rilis artikel Anda berikutnya.
- Tulis sesuatu hal yang dapat menimbulkan kontroversi dan debat.
- Gunakan teknik link bait agar konten Anda dibagikan oleh banyak orang, contoh: konten perihal data infografis seperti ini.
- Pastikan Anda mengetahui konten yang paling popular dan digemari dengan membaca analytics Anda, lalu buatlah konten yang mirip namun berbeda dan dengan informasi yang baru.
- Lakukan tanya jawab dengan orang yang berpengaruh di industri Anda jika memungkinkan.
- Buatlah daftar “Website terbaik” di artikel Anda agar para blogger mengetahui bahwa Anda telah menghubungkan websita Anda kepada mereka. Tentu dengan harapan agar mereka mentautkan website Anda di milik mereka.
Lengkapi dengan Multimedia
- Gunakan foto dan gambar yang menarik untuk menarik perhatian para pembaca.
- Buat foto dan gambar agar dengan mudah dibagikan di media sosial, contoh pinterest.
- Buat gambar mengenai data infografis yang menarik dan bagikan dengan orang lain.
- Unggah video ke Youtube atau Vimeo – pastikan ada tautan ke website Anda pada deskripsi video tersebut.
- Buat podcast dan distribusikan ke iTunes.
- Rubah beberapa isi artikel Anda menjadi sebuah presentasi lalu unggah ke SlideShare.
- Berpartisipasi dalam sebuah webinar.
- Berikan deskripsi sejelasnya akan video dan webinar untuk konten yang lebih banyak.
Aktif di Media Sosial
- Buatlah laman Facebook. Gunakan untuk berkomunikasi dengan para pembaca Anda dan pos notifikasi setiap kali Anda merilis artikel baru.
- Tweet semua artikel Anda ketika Anda merilisnya.
- Tautkan pos dari Google+ page ke artikel Anda ketika Anda publikasikan artikel.
- Pos artikel Anda ke media sosial di waktu yang tepat.
- Tautkan artikel lama Anda secara periodik ke sosial media.
- Gabung dengan grup kolaborasi di Pinterest dan ajak teman blogger untuk pin board tadi.
- Secara teratur pin gambar dari website lain, sehingga akan menarik banyak follower.
- Pastikan alamat blog Anda ada di profil sosial media Anda.
- Create a Tumblr blog and add content related to your niche as well as re-blogging content from your own site.
- Set up an Instagram account and tell your followers when you publish a new post.
- Comment on other blogs with insightful, useful comments.
- Link out to other bloggers generously.
- Share others’ posts on Facebook and retweet useful information to your readers.
- Reach out to other bloggers through their blog, by email or on social media — build relationships.
- Follow all the followers of other influential bloggers in your niche on Twitter.
- Include social sharing buttons on all your posts.
- Swap sidebar links and buttons with other sites.
- Include quotable phrases in your content and use Clicktotweet to encourage sharing on Twitter.
- Encourage engagement on your blog by ending your posts with a question.
- Link to all your posts with StumbleUpon.
- Add some of the users Twitter recommends you to follow every day — a percentage will follow you back.
- Reply to your comments and emails — show your readership that you’re interested in what they have to say
- Join blogger Facebook groups and communities to share knowledge and help to promote each other’s content.
- Create a LinkedIn profile with a link to your blog and contribute to groups and discussions in your field.
- Submit your best posts to Digg and Reddit.
- Add your favorite blogs to your blogroll – they’ll notice and may return the favor.
- Ask your blogger friends to include you in their blogroll.
- Collaborate with other bloggers to produce and share content.
Bertamu Menulis Artikel di Blog Lain dan Buatlah Tautan ke Website Toko Online Anda
- Guest post on other blogs — try pitching to one new blog every week.
- Include a link to your blog in every single online profile you have.
- Set up a free blog related to your niche with supplementary content on Blogger, Livejournal, Typepad etc. and reference back to your main blog.
- Invite others to guest post on your blog — they’ll send traffic your way when they link to the post.
- List your blog in as many free blog directories as you can find.
- Do interviews for other blogs.
- Take part in link parties and blog carnivals.
- Include your blog’s URL in your email signature.
- Post helpful information in forums related to your niche and include your blog’s URL in your signature.
- Post helpful articles on sites like Hubpages and Squidoo with links back to your blog.
- Submit articles to syndicated article directories like Ezine Articles. If your article is re-published on another blog you’ll benefit from extra links.
- Write and syndicate a press release linking back to your blog.
- Use a link inspection tool like Open Site Explorer to find where your competitors are getting links from and copy them.
- Add your blog to Technorati.
- Syndicate your blog on Amazon Kindle.
SEO
- Interlink your blog posts — link to old posts from new ones and edit old posts to link to more recent ones.
- Install a related content plugin to link each post to several other related posts.
Use keyword research tools to write about the things that many people are searching for. - Install an SEO plugin like All in One SEO Pack or the Yoast SEO plugin and optimize your site for search engines.
- Use relevant keywords in your image file names and alt tags.
- Use keywords in your post title and subheadings.
- Link out to authority sites in your niche.
- Set up Google authorship on your blog.
Ebooks dan Freebies
- Run a blog giveaway or competition.
- Put an opt-in form on your website and send out a free newsletter.
- Publish an e-book and sell it or offer it for free on Amazon Kindle. Make sure your web address is in the first 10% of the book so it shows up in the sample.
- Write an e-book and offer a generous affiliate commission to encourage others to distribute it and link to your site.
- Create a free report and get site visitors to tweet or post about your site on Facebook to access it
- Offer a free e-course or digital product and encourage your readers to tell people about it.
Secara Offline
- Include your blog’s URL on your printed business cards and give them out to everyone you meet.
- Attend blogging conferences and networking events — distribute your business cards!
- Speak at conferences and special events.
- Tell your friends and family about your blog.
Ide Lain
- Enter blogging competitions — your blog will usually be promoted on the website hosting the competition and social media for free.
- Answer questions on Yahoo! Answers and leave a link to your website.
- Ping your blog posts with a tool like Pingomatic.
- Create a WordPress theme and include a link to your site in the footer.
- Choose a beautiful theme for your blog.
- Review products and share your content with brands. They may link to your site from their social media accounts
- Ask a bigger blogger to be your mentor and start a case study about improving your blog.
- Submit photographs to free stock photography sites and Flickr and ask for a credit link back to your site.
- Include a link to your RSS feed.
- Include links to read your blog via Bloglovin‘.
- Link to your best and most popular posts from your sidebar.
- Go back to old posts and edit them to update and improve them from time to time
- Optimize your website for viewing on mobile devices.
- Include different ways to access your content such as category and date archives
- Include a search function on your blog.
- Create an app for iPhone or Android.
- Be helpful and be nice — be likeable and help to solve people’s problems and they will send traffic your way with no encouragement required.
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